Privacy Policy

Who we are

FinScale ("we," "us," or "our") is a performance marketing agency serving credit unions and financial services companies. This policy explains what information we collect, how we use it, and your choices.

Information we collect

We collect information you provide directly, including:

• Name, work email, company name, and job title submitted through our forms.
• Messages you send us directly (email, contact forms, meeting bookings).
• Basic usage data (pages visited, device, browser) collected through analytics tools like Google Analytics.
• IP address and user-agent when you submit a form, used for spam and abuse prevention.

How we use your information

• Deliver resources you requested (e.g., the Credit Union Google Ads Playbook).
• Respond to inquiries and send related follow-ups.
• Send occasional marketing emails about new content, playbooks, or services. You can unsubscribe at any time by replying to any email or using the unsubscribe link where provided.
• Monitor and improve the performance and security of our site.

Who we share it with

We share information only with trusted service providers that help us operate:

• Web3Forms & Resend — to deliver form submissions and follow-up emails.
• Google Analytics — for aggregate traffic analytics.
• Our hosting provider — for serving this site.

We do not sell your personal information. We do not share it with advertisers.

Your choices

• Unsubscribe from marketing emails at any time by replying to any message.
• Request access or deletion of the personal information we hold about you by emailing artie@fin-scale.com.
• Opt out of analytics through your browser's cookie settings or extensions like the Google Analytics opt-out browser add-on.

Data retention & security

We retain submissions for as long as needed to operate the business and respond to follow-ups. We take reasonable measures to protect the information we collect, but no method of electronic storage or transmission is 100% secure.

Children

Our site is intended for business use by adults. We do not knowingly collect information from anyone under 16.

Changes to this policy

We may update this policy from time to time. When we do, we will update the "Last updated" date at the top of this page.

Contact

Questions about this policy? Email us at artie@fin-scale.com.