Scale your ARR with
performance paid media.
Paid media support for $5–$500m ARR FinTech & SaaS companies.
Financial compliance expertise, senior marketers, and data-driven strategy.
Trusted by growing FinTech companies
Why FinTech Companies Choose FinScale
We Speak SaaS. We Know Finance. You Get Both.
MQLs
847
+23%
SQLs
312
+18%
Pipeline
$2.4m
+31%
$42k
CAC $127
Meta
$28k
CAC $94
$18k
CAC $215
Other
$7k
CAC $68
SaaS-Native Paid Media
We don't report on impressions and clicks. We track MQLs, SQLs, pipeline value, and CAC by channel because that's what your board cares about. Every campaign ties directly to revenue metrics.
- Full-funnel attribution from ad click to closed deal
- CAC, LTV, and payback period tracking by channel
- Board-ready dashboards in Looker Studio
- Weekly pipeline impact reporting
Series A
$15-30k/mo
Prove paid as a channel
Series B
$50-150k/mo
Scale what works, test new channels
Series C+
$200k+/mo
Diversify, defend, and optimize CAC
Scale Without the CAC Spiral
Most agencies scale spend and watch CAC climb. We scale spend and keep CAC flat or declining. We've helped FinTech companies go from $50k to $300k/month in spend while reducing acquisition costs.
- Stage-appropriate strategy from Series A to IPO
- Channel diversification that reduces concentration risk
- Creative testing velocity that keeps performance fresh
- Geo-expansion playbooks for US, Canada, and UK markets
📊 Daily Performance Report, Tuesday, March 17
Pipeline by Channel
🔍 Competitor Intel
Competitor A scaled LinkedIn budgets by ~$8k/day targeting CFO titles. CPCs up 12% on finance automation terms.
Competitor B paused Google brand campaigns. Opportunity to capture branded searches at 60% lower CPC.
AI-Powered, Human-Led
Our proprietary AI analyzes 10,000+ data points daily across your accounts. But every strategic decision is made by a senior marketer who understands FinTech. AI does the heavy lifting. Humans drive the strategy.
- Automated Slack updates with spend, pipeline, and competitive alerts
- AI-built audience targeting refreshed weekly
- Automated winner selection in creative A/B tests
- Anomaly detection that catches issues before they cost you
Financial Compliance Built In
FinTech advertising has its own compliance maze. We handle SEC, state lending, and platform-specific financial ad policies so your campaigns stay live.
Senior Marketers Only
No junior staff, no layers of account managers. Your strategist has deep FinTech and SaaS paid media experience. Direct Slack access, always on-call.
Board-Ready Reporting
Custom Looker Studio dashboards that connect ad spend to pipeline and revenue. Present to your board with confidence, not spreadsheets.
Testimonials
What FinTech Leaders Say About Us
Our clients stay because the results speak for themselves. Here's what they have to say.
“Working with FinScale has been a breath of fresh air. Their team understood our product and audience from day one, and the results showed immediately. The reporting alone is worth the investment.”
“The FinScale team is digital marketing ace in the sleeve. Our fund is always analyzing FinTech SaaS products for investment and we always lean on their team to gauging marketing opportunity.”
“Highly recommend FinScale for their deep expertise and client-focused approach. They consistently delivered outstanding results through great data and creative campaigns.”
“FinScale transformed our paid media from the ground up. Their understanding of NCUA compliance and their data-driven approach cut our cost/app significantly while improving lead quality.”Simple, Fixed Monthly Pricing
Engagements start at $6,500/month and scale based on channel count and scope, never on your ad spend.
TYPICAL AGENCY
Your monthly spend:
They would charge you
$2,000 base + $7,500 (15%)
- 10-20% of your ad spend
- Incentivized to inflate spend
- 6-12 month lock-ins
- Junior staff on your account
- Infrequent optimizations
- Slow email-only support
- Daily optimizations with 10k+ data points
- Managed by Director-level marketers
- Constant A/B creative testing
- Board-ready dashboards & Slack alerts
- <2 hour email response times
- Bi-weekly team calls
- Cancel anytime, no lock-ins
Book a Call
Get Started
Book Your Free Audit Call
We'll review your ad accounts live on the call and provide immediate, tactical recommendations.
FAQ
Frequently Asked Questions
We work with FinTech companies from $5m to $500m+ ARR. Our strategies adapt to your stage, whether you’re proving paid as a channel at Series A or scaling multi-channel at Series C+.
We go beyond clicks and impressions. We track MQLs, SQLs, pipeline value, CAC by channel, LTV:CAC ratio, and payback period. Our dashboards connect ad spend directly to your CRM pipeline.
Yes. FinTech advertising has its own compliance requirements across SEC regulations, state lending laws, and platform-specific financial ad policies. We handle all of it so your campaigns stay live.
We charge a fixed monthly fee per channel starting at $6,500/month. Your fee stays the same whether you spend $50k or $500k/month on ads. We’re incentivized by results, not spend inflation.
Expect meaningful performance shifts within 30-60 days after onboarding, depending on your existing account maturity and available data.
Yes. We have geo-expansion playbooks for US, Canada, and UK markets. We help FinTech companies scale into new regions with localized targeting and compliance-aware creative.
After a free audit call, we onboard in 2-3 weeks. You get a dedicated senior marketer, bi-weekly strategy calls, daily email communication, automated Slack updates, and board-ready dashboards.
Three things: a senior marketing leader as our primary contact who understands your product, an in-house creative resource for ad assets, and a marketing ops person to manage data flows and landing pages.
Yes. We commit to responding within 2 hours during business hours via email and Slack. You also get bi-weekly strategy calls and automated daily Slack performance updates.