About FinScale
From scaling $60b lenders
to running your campaigns.
Our Story
The financial services industry deserves better than recycled agency playbooks. Too many Credit Unions get sold strategies that ignore NCUA compliance. Too many FinTech companies burn through budgets with partners who don't understand SaaS metrics or regulated advertising.
FinScale was founded to solve this. Every campaign is built with financial compliance at the core, staffed by senior marketers, and powered by AI systems that deliver enterprise-level data advantages at a fraction of the cost.
Team
Meet the Crew
Artie Shlykov
Co-Founder & CEO
Director of Demand Generation at How To SaaS, scaling marketing for over 20 PE-backed FinTech SaaS companies ($10m-$500m+ ARR). Also spent time as fractional VP of marketing for Elm Street, integrating demand gen across 6 acquisitions.
Kristian Kletke
Co-Founder & Head of Strategy
Director of Growth & Integrated Marketing at nesto, early hire through acquisition of CMLS Group (Canada's largest non-bank mortgage lender, $60b+ MUA). Previously Senior Performance Specialist at Jungle Media executing 8-figure media spend for IKEA, The Keg, and CAMH.
Yousuf Ahmadi
Director of Demand Generation
Director of Demand Generation at Hostfully. Previously owned $35m+ annual media programs spanning paid search, social, and programmatic. Founder of GTA Marketers, generating multi-million-dollar SQL pipeline through full-funnel demand gen for over 4 years.
Michael Zola
Sr. Performance Marketing Manager
Sr. Performance Marketing Manager at Metro Vein Centers. Previously Account Manager at Microsoft and Google, managing $135m annual quotas and delivering advertising solutions for 120+ enterprise clients across large customer solutions.
How We Work
Our Principles
Senior Talent Only
Every person on your team has 7+ years of experience. No junior employees learning on your dime.
Financial Services Only
We don't do e-commerce, restaurants, or general B2B. Credit Unions and FinTech. It's all we do.
AI-Augmented, Human-Led
Our proprietary AI handles the data. Our senior marketers handle the strategy. You get both.
Window-Glass Transparency
Full ad account access, real-time Slack updates, Looker dashboards you own, and direct access to your strategist.
Aligned Incentives
Fixed pricing means we're never incentivized to inflate your spend. We win when you win.
Always Available
<2 hour response times. Daily email communication. Bi-weekly strategy calls. No waiting or scheduling just to ask a question.
Advisors
Backed by Industry Veterans
Our advisors bring decades of experience across financial services, SaaS growth, and performance marketing.
Jonty Yamisha
Chief Executive Officer
AxxonSoft
Emily Call
Former Chief Brand & Marketing Officer
OneAZ Credit Union
Jennifer Grandy
EVP, Financial Operations
Marlin Springs
Get Started
Book Your Free Audit Call
We'll review your ad accounts live on the call and provide immediate, tactical recommendations.